General Livestreaming Your Product Launch

Livestreaming Your Product Launch

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When launching a new product to the market, companies must coordinate their efforts. This used to mean hosting an event, buying advertising space in magazines or on television. Today’s digital world demands a more engaging product launch experience. Prospects and loyal customers can learn more about the solution, and interact with the company live.

Livestream product launches can be a great way for brands to get more attention and increase sales. It is easy to keep up with the trend of video marketing strategies, which are rapidly increasing in popularity. Wyzowl research shows that 88% have been persuaded to purchase a product or service by watching a video from a company. The same study also found that 73% prefer to learn about new products through short videos rather than reading text articles.

Livestreaming is a new way to make video content that’s already popular. Livestreaming allows creators to speak directly with customers, answer their questions and share their core values. Livestreaming allows viewers to feel closer to the brands they support, and will encourage them to purchase their products.

Long-term planning is essential for a successful launch of a livestream product. To promote this new way of marketing, you need a strong marketing campaign and a list of content.

This guide will show you how to stream your product launch to the rest of the world.

Part I: Before the Stream

Research Your Target Audience

Research your target audience is the first step in planning your livestream product launch. Analyze the people you want to target and your followers.

Ask specific questions to gather as much information as you can about online behavior and everyday habits. What are your buyers’ preferred shopping locations? Which social media platforms do they use most often? What content keeps them interested?

These questions will help you plan your stream better.

Choose Your Platform (or Platforms)

Once you have identified your target audience and the places they visit to consume content, you can now choose the platform that will reach them most effectively. Brands have many options and almost all social media platforms offer livestreaming.

Connect daily on the platform that your most engaged followers are present. Your livestream should be easy to access and convenient for your followers. It is important to choose a livestream platform that matches your brand’s overall messaging. Twitch is a great platform to promote a product in the entertainment sector. LinkedIn Live is a great option if you’re looking to launch a tech solution for B2B businesses.

What happens if your audience is distributed across multiple social media platforms? Multistreaming can be a great solution for companies who want to reach as many people as possible. Multistreaming apps, such as Switcher Studio, enable brands to simultaneously share their live feeds to multiple channels, including Facebook Live and YouTube. According to one study, 65% of livestreaming companies have multi-streamed in the past. This integrated solution eliminates the need to make a choice.

Schedule your Stream and Work Backward

Now it’s time for you to choose the date and time for your livestream product launch. You want to make sure you are live when your followers can be reached and engaged. Next, be aware of your prospects’ time zones to ensure a worldwide stream that is successful.

Also, you need to allow yourself sufficient time to market and promote your virtual event. This will be covered in more detail. You should budget enough time to promote the launch of the livestream product, tease it, create new content, find PR opportunities and promote it. Don’t rush to any event. Give yourself plenty of time to plan.

You don’t want to tease too much of your audience. Your followers could lose interest if you set a launch date for your product three months before the event. You need to strike a balance between creating anticipation, and keeping your audience interested in your big launch.

After you have set a date for streaming, start building your marketing campaign backwards. To organize your promotions, use a social media scheduling tool. You can choose when to announce your event, and then highlight certain days each week so that you can share more information with the audience. This is known as a breadcrumb strategy.

A breadcrumb is a detail about your event or product that you have added. This approach allows you to give your followers something to look forward too, so that they are interested in your livestream launch through the day.

Create Your Marketing Campaign

A successful marketing campaign for your livestream launch requires that you promote your event using every resource. There are many ways to increase your event’s visibility, including influencer marketing and pay-per-click ads.

You should first think about creating content that highlights your products and services’ value. You can create short videos or infographics with great organic content. This will inspire prospects to connect with you brand, even though they may not need to use paid ads or sponsored content. However, these outbound marketing strategies can be very effective with organic content marketing.

Consider submitting pre-launch materials for media coverage. PR campaigns can be a great way of increasing brand visibility and increasing RSVPs prior to livestream events. You can send press releases and other organic content about your product to the top publications in your industry. An exclusive interview or mention in an article can make your executives thought leaders.

Cross-promotion is possible through media outlets, but not only. You can also ask colleagues and social media influencers to promote your event. In return, you could post about their work on the company profile. A guest host could be invited to join your stream. This will increase your reach and attendance.

PPC ads are a great way to optimize your marketing efforts. These ads are particularly effective in reaching people who are not aware of your products or services.

For success, brand and outline your Stream

Your livestream should look professional. You are selling your product. Small businesses didn’t have the necessary equipment or editing tools to create professional-looking live streams in the past. They are fortunate that the tides have turned now, as almost everyone has a professional-quality camera in their pocket.

Livestreaming apps allow companies to customize their streams by adding custom branding features. You can choose custom colors and personalize your stream with a logo. You can even include multimedia elements such as polls and countdown times.

Multi-angle streaming is a popular way for brands to customize their products. Livestreaming software allows you to link multiple iOS devices so that viewers can see your product from all angles. These features will help you set yourself apart from the rest.

As much as you pay attention to how it looks, so do the content flow. To keep viewers engaged and active, create a bullet-point outline for each segment of your livestream. Finally, make sure you allow for audience participation and Q&A. You need to find the right balance between spontaneity and preparation.

Part II: During and after the Stream

You are now ready to broadcast your livestream product launch. Before you click the “stream” button make sure you are ready for success.

Double-check your iOS devices’ battery life and your Wi-Fi connection. Before you go on air, make sure your sound and lighting are working properly. Also, ensure that your graphics and recorded content are ready for use. Although these tips might seem obvious, ignoring one of these important steps can significantly reduce production value and reflect badly on your brand. 67% of livestream viewers believe that video quality is the most important aspect of a live stream. So pay attention to these details.

The show must continue once you have gone live. Now it is time to take on the hosting role and show off your product. You must be attentive to every aspect of your stream in order to do this. This includes comments, editing tools, as well as the live feed your viewers see.

Make sure you engage with your viewers. You can do this by answering their questions, shouting out to viewers who are excited, and giving them CTAs throughout your show. Personalize your interactions so viewers feel heard. Create a forum for viewers to learn more about your company after-stream. This can be done by giving them a way to schedule an individual call. The closer they feel to your brand, the better.

You can keep things lively and fun by editing your livestream right away. Some platforms let businesses change the layouts and add prerecorded material. They can also switch camera angles live. Don’t be afraid of showing your viewers a different side to your latest venture.

Fun is always a good thing. It’s always a good idea to keep a surprise in store for your viewers. You can offer your viewers more incentives to become buyers, such as an exclusive discount on-air, early-bird access or a giveaway livestream.

Part III: After The Stream

There are many ways to increase product discovery and conversions after your stream ends. Livestreams can be archived to save time. Marketers who are successful use livestreams that last between 1 and 2 hours to create bite-sized content assets for platforms such as Instagram or TikTok. This strategy will increase the longevity of your stream and show users the value of your solution even if they don’t watch it.

You will need to nurture your leads as soon as your product launches are over. One easy way to keep the momentum going is to send an individual email newsletter to your viewers that ties to the livestream–including screenshots from the stream, references for funny moments or flubs, and other highly personalized references–and ends with a CTA that leads them directly to a purchase page. You could include a coupon code or a thank-you gift.

This guide will help you plan your livestream product launch. This marketing strategy is open to all, regardless of whether you’re new to streaming or an expert. A well-planned livestream can be a great way to introduce a product or service to the market.

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