Entrepreneurs and startups are faced with a difficult task in communicating their ideas effectively in a digital environment. For great results, it’s not enough to just create great content. Here are five important marketing tools for startups and entrepreneurs that can be used inbound.
Particularly in today’s context of the pandemic, it is important to make extra efforts to establish relationships with your readers.
It is very rare to convert leads into customers if you don’t address their concerns or queries.
But where do we start?
Here are five marketing tools you shouldn’t forget to include in your social media and video marketing plan. You can use videos to create outstanding content for your pages and repeat customers on social media.
Use the Downloadable Written Materials to Showcase Your Expertise
No matter the type of business you have, whether it’s marketing tools or gardening equipment, it’s possible to offer potential customers high-value services.
It is a standard many companies use today to show their knowledge on a specific topic. There are many options, such as:
A collection of your most popular blogs articles or essays that dig deep into the most significant topics.
“Ultimate guide” and workbooks are available for those who want to learn a particular skill.
Your customers will learn how to make the most your service.
Your content should be clear and concise. This will make you an easy-to-read service provider. You must sign up to your email list in order to receive the free written material. People will compare your offerings to others.
The key to success with eBooks is not having to create anything new. Instead, create unique content that makes you stand out from the rest. You can find many writing guides online, but not all provide the same guidelines for hook creation.
Bonus tip: You can use the eBook’s extensive-form material to create short blog posts, infographics videos, and newsletters. Anything that will keep your content fresh. Give a different perspective or explain the ideas in the ebook.
With powerful animation, get your message across.
Similar to eBooks but with videos, promoting your brand is not about brazenly advertising your products. It’s about presenting yourself as a trustworthy and professional company.
It can be very flexible to include videos in your marketing tools. You can create videos that provide tips and tricks and information about topics related to your company. You could make videos to help prospects track their progress through the buying process.
Animation video production can be especially helpful when framing difficult issues. This video shows viewers how your solution will improve their lives. Your potential customers will be able to understand your solution by you using vivid images, engaging characters, and a compelling story. This is all while enjoying a entertaining and fun video.
You make this content available to landing pages. This will allow you to distinguish your ideas and solutions from similar solutions by other brands.
Bonus tip: Video engagement is a favorite activity of the audience. After creating them, share them on all social media platforms. Don’t be afraid of using your videos for marketing purposes.
You can create informative, fun videos for any social media platform to promote interaction.
Make Amazing Contests and Sweepstakes to Attract Your Prospects
Potential customers are motivated to get in touch with your company by the possibility of winning the prize they choose. Rafflecopter or ShortStack allow you to easily launch sweepstakes, contests, and other communications via email.
This might lead you to wonder if it is a viable method. It’s more about winning than giving away anything.
Sweepstakes or competitions don’t only help you generate buzz about your company and conduct research. These are the best entry options.
The name of each participant.
Number for the telephone.
Enter your address and zip code.
A prize is the key to creating contests and sweepstakes that are highly successful in generating leads. While there’s a good chance of winning many entries, as well as Super Bowl tickets for your contest, only a small percentage of those entries will turn into potential customers.
Give something more meaningful to your customers. It is a good idea to give something that compliments your personal taste. If, for example you are a specialist selling drinks, a set personalized glasses might be a good idea to generate a lot of interest.
Here’s a tip: If you are starting a business, consider forming a partnership with others to share the prize. Numerous brands, for example, are interested in advertising their products to others.
Optimized landing Pages will attract the attention and captivate your visitors
Landing pages offer a unique opportunity to present your content and convey your ideas clearly. It is important that landing pages are informative and clear in order to communicate the benefits of your product or services.
Simple, clean designs will help you focus your attention on the product or CTA. You can place videos and images that are relevant to your product at the top, but they shouldn’t be distracting.
Bonus tip: Decide where you want to place your forms so that anyone who is interested in learning more can sign up to your mailing list.
It shouldn’t be necessary for the user to scroll all the way to the end of a page in order to find the form. Instead, place it in the upper right hand corner. Make sure to take note of your metrics and data to measure interactions and response to the content’s positioning.
Social Media Promotions & Offers
It is crucial for any startup or business to have a strong social presence on Facebook. This will help establish trust with potential customers and create a solid relationship.
Some people believe that social media marketing can be a barrier that startups must overcome in order to reap the benefits later on. If you don’t know how launch your promotional campaigns, I get it.
It is essential to establish your objectives in order for promotions on social networks and offers to be successful.
Promos are a great way to bring new customers. However, regular promo cycles can be used to attract and retain customers.
It is important to not promote just to make money. Instead, it is crucial to identify real marketing gaps and then to develop targeted promotions and offers.
Extra tip: Often, we require live-time experiences to determine if we’re effective in utilizing promotions. There are many options, including Rignite and RevLifter. These tools make it easy to create and share promotional materials. They also provide detailed reports that can be used to track and analyze data. Live streaming platforms are also available to promote your company and get immediate feedback.
It’s Time to Get Started
We have looked at how marketing tools can transform casual internet users and social media users into potential clients or loyal supporters of your company.
Social media is where people will first hear about your brand. You need to work closely with them. You can make people feel special by sharing giveaways or promotions on social media.
These will allow you to be successful your first time starting an online business.